"This is actually chamging my 54-year-old skin for the better. Its smoothing and soothing. The texture is more even and plumper. I’ve been using it only a week or two and I am really happy about what I am seeing AND feeling as it is completely non-irritating yet effacacious."








VITAL C hydrating anti-aging serum
Size: 1.7 oz / 50 mL
Spend more, get more: up to 5 free gifts at $200+ See Details.
This award-winning anti-aging vitamin C facial serum is a founder favorite and our #1 bestseller for over 20 years. The high-potency formula is clinically proven to improve hydration and decrease the appearance of fine lines. Hyaluronic acid helps to lock in hydration and supports the look of plump, bouncy skin. Formulated with multiple forms of vitamin C to help brighten the skin, fight the appearance of dullness and reduce signs of environmental damage. Finished with a fresh, energizing citrus scent, it's ideal for daily use.
CLINICALS
In 4 weeks:
Decreases the appearance of fine lines and wrinkles by 20%*
Improves hydration by 20%*
100% of users agreed that the product hydrates the skin*
100% of users agreed that skin feels smoother*
89% of users agreed that the product brightens the skin*
89% of users agreed that the product soothes dry skin*
*Based on a 4-week clinical study and consumer panel of 35 participants ages 25 – 55 with daily application of VITAL C hydrating anti-aging serum. All photos taken at a third-party independent clinical testing laboratory. Photos have not been retouched. Study data on file with Image International Manufacturing, LLC.
HOW TO USE
Apply to cleansed skin in the morning and evening for best results.
THE IMAGE WAY
A serum provides powerful, targeted treatment and an antioxidant line of defense. After cleansing with your preferred IMAGE cleanser, dispense 1 – 2 pumps of serum and apply liberally to the face and neck. Don’t forget DAILY PREVENTION SPF during the day. Use a repair crème at night to nourish the skin while you sleep.
OUR PRO SAYS
Add 2 – 3 drops of AGELESS total pure hyaluronic6 filler before application for an added boost of hydration.
Choose options








Overall rating: 4.647363 / 5 from 967 reviews.
AI Generated Review Summary
Customers praise the VITAL C hydrating anti-aging serum for its ability to reduce the appearance of fine lines, improve skin texture, and deliver noticeable results. The product is also appreciated for its hydrating effect, pleasant aroma, and overall satisfaction in enhancing skin appearance and feel.
Summary topics
- Fine Lines Reduction (3%): Customers raved about the Vital C line, praising its ability to make fine lines less visible.
- Skin Feel (19%): Based on a significant number of customers, the product feels great and leaves the skin feeling soft.
- Product Results (6%): Customers loved the results, with many expressing their satisfaction and happiness with the product's ability to deliver amazing results.
- Skin Difference (4%): It was highlighted by customers that they noticed a significant difference in their skin after using the product.
- Skin Look (4%): Customers raved about how this product makes their skin look great and feel healthy, making it a popular choice.
Review topics: [size, fragrance, absorbs, smells, results, improvement, wrinkles, price, weight, quality, feels, work, texture, husband, skin, shipping, packaging, spots, looks, lines, amount, bottle, face, use, hydration, glow, consistency, difference, breakouts, aroma].
Review highlights
- "It makes my skin feel great, goes on so easily, and smells wonderful (that orangey essence, but not too strong)." —
- "It goes on smooth, makes my face feel smooth and plump and smells really good!" —
- "I love that it's light weight, nongreasy and my skin looks and feels smooth and flawless!!" —
Reviews
Hydrating serum
"I love the hydrating serum - it is not greasy at all and makes my face feel great!"
Lines and Wrinkles
"This vital c is the best for hydration for your face!! It also covers up fine lines and wrinkles. Love it…."
Fantastic serum
"I love using this serum everyday because it leaves my skin feeling so hydrated and ready for even more moisture. It also smells delicious! I definitely recommend it if you're curious about it."
Aging at 81!
"Excellent products! Introduced my two daughters to them and they are very happy."
This is a great product!
"This is a great product! It absorbs very nicely and it’s not greasy. it makes my skin feel well balanced, it has a very nice texture ! I love it."
"Love love love it!"
"Always obsessed with Image skincare"
Amazing product. Leaves skin glowing
"Amazing product. Leaves skin glowing"
Espectacular me encanta
"Espectacular me encanta"
Q&A
Overall rating: 4.647363 / 5 from 967 reviews.
AI Generated Review Summary
Customers praise the VITAL C hydrating anti-aging serum for its ability to reduce the appearance of fine lines, improve skin texture, and deliver noticeable results. The product is also appreciated for its hydrating effect, pleasant aroma, and overall satisfaction in enhancing skin appearance and feel.
Summary topics
- Fine Lines Reduction (3%): Customers raved about the Vital C line, praising its ability to make fine lines less visible.
- Skin Feel (19%): Based on a significant number of customers, the product feels great and leaves the skin feeling soft.
- Product Results (6%): Customers loved the results, with many expressing their satisfaction and happiness with the product's ability to deliver amazing results.
- Skin Difference (4%): It was highlighted by customers that they noticed a significant difference in their skin after using the product.
- Skin Look (4%): Customers raved about how this product makes their skin look great and feel healthy, making it a popular choice.
Review topics: [size, fragrance, absorbs, smells, results, improvement, wrinkles, price, weight, quality, feels, work, texture, husband, skin, shipping, packaging, spots, looks, lines, amount, bottle, face, use, hydration, glow, consistency, difference, breakouts, aroma].
Review highlights
- "It makes my skin feel great, goes on so easily, and smells wonderful (that orangey essence, but not too strong)." —
- "It goes on smooth, makes my face feel smooth and plump and smells really good!" —
- "I love that it's light weight, nongreasy and my skin looks and feels smooth and flawless!!" —
Reviews
"This is actually chamging my 54-year-old skin for the better. Its smoothing and soothing. The texture is more even and plumper. I’ve been using it only a week or two and I am really happy about what I am seeing AND feeling as it is completely non-irritating yet effacacious."
Hydrating serum
"I love the hydrating serum - it is not greasy at all and makes my face feel great!"
Lines and Wrinkles
"This vital c is the best for hydration for your face!! It also covers up fine lines and wrinkles. Love it…."
Fantastic serum
"I love using this serum everyday because it leaves my skin feeling so hydrated and ready for even more moisture. It also smells delicious! I definitely recommend it if you're curious about it."
Aging at 81!
"Excellent products! Introduced my two daughters to them and they are very happy."
This is a great product!
"This is a great product! It absorbs very nicely and it’s not greasy. it makes my skin feel well balanced, it has a very nice texture ! I love it."
"Love love love it!"
"Always obsessed with Image skincare"
Amazing product. Leaves skin glowing
"Amazing product. Leaves skin glowing"
Espectacular me encanta
"Espectacular me encanta"
Q&A
Overall rating: 4.647363 / 5 from 967 reviews.
AI Generated Review Summary
Customers praise the VITAL C hydrating anti-aging serum for its ability to reduce the appearance of fine lines, improve skin texture, and deliver noticeable results. The product is also appreciated for its hydrating effect, pleasant aroma, and overall satisfaction in enhancing skin appearance and feel.
Summary topics
- Fine Lines Reduction (3%): Customers raved about the Vital C line, praising its ability to make fine lines less visible.
- Skin Feel (19%): Based on a significant number of customers, the product feels great and leaves the skin feeling soft.
- Product Results (6%): Customers loved the results, with many expressing their satisfaction and happiness with the product's ability to deliver amazing results.
- Skin Difference (4%): It was highlighted by customers that they noticed a significant difference in their skin after using the product.
- Skin Look (4%): Customers raved about how this product makes their skin look great and feel healthy, making it a popular choice.
Review topics: [size, fragrance, absorbs, smells, results, improvement, wrinkles, price, weight, quality, feels, work, texture, husband, skin, shipping, packaging, spots, looks, lines, amount, bottle, face, use, hydration, glow, consistency, difference, breakouts, aroma].
Review highlights
- "It makes my skin feel great, goes on so easily, and smells wonderful (that orangey essence, but not too strong)." —
- "It goes on smooth, makes my face feel smooth and plump and smells really good!" —
- "I love that it's light weight, nongreasy and my skin looks and feels smooth and flawless!!" —
Reviews
"This is actually chamging my 54-year-old skin for the better. Its smoothing and soothing. The texture is more even and plumper. I’ve been using it only a week or two and I am really happy about what I am seeing AND feeling as it is completely non-irritating yet effacacious."
Hydrating serum
"I love the hydrating serum - it is not greasy at all and makes my face feel great!"
Lines and Wrinkles
"This vital c is the best for hydration for your face!! It also covers up fine lines and wrinkles. Love it…."
Fantastic serum
"I love using this serum everyday because it leaves my skin feeling so hydrated and ready for even more moisture. It also smells delicious! I definitely recommend it if you're curious about it."
Aging at 81!
"Excellent products! Introduced my two daughters to them and they are very happy."
This is a great product!
"This is a great product! It absorbs very nicely and it’s not greasy. it makes my skin feel well balanced, it has a very nice texture ! I love it."
"Love love love it!"
"Always obsessed with Image skincare"
Amazing product. Leaves skin glowing
"Amazing product. Leaves skin glowing"
Espectacular me encanta
"Espectacular me encanta"







